Your All-Star
Marketing Bullpen.
Where Industry Experience Meets Marketing Excellence.
Like every great bullpen, we're built to deliver when it matters most.
At The Social Bullpen, our purpose is simple: serve others.
We step up to the plate with over 13 years of internal accounting firm marketing experience and have been delivering winning results for CPA firms since 2017.
Why the Bullpen Model Works
What our clients say:
Social Bullpen's organized approach means we always know where we stand with our marketing. Their expertise in the accounting industry shows in every strategy they develop.
Partner
Growing Tax Firm
Having a proven marketing playbook has transformed how we approach firm growth. Their systematic process delivers consistent results without overwhelming our team.
Marketing Manager
Regional Firm
Once we clearly defined our ideal client and specialty areas, our marketing became more focused and effective. We stopped trying to appeal to everyone and started attracting the right clients.
Managing Partner
Mid-Size CPA Firm
Strategic Advantage
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Built specifically for accounting firms
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Supported by 20+ years of accounting marketing experience
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Adaptable to firm size and future growth
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Systematic, yet flexible
Implementation Success
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Clear, actionable steps
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Measurable progress
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Consistent execution
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Regular optimization
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Resource-conscious planning
Team Benefits
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Reduced marketing stress
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Clear communication
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Defined processes
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Regular updates
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Expert guidance
Meet Your Manager and Head Coach
Betsy Gray
As The Social Bullpen’s Founder & CEO, Betsy loves partnering with businesses to help them achieve their goals by creating VALUE, not just activity.
What does that mean?
It means concentrating on the initiatives that bring value to your business, not just staying busy with activities that don’t bring value.
After spending more than a decade leading the marketing efforts of a regional accounting & consulting firm with several affiliates, Betsy understands what it takes to launch and grow existing businesses, and how to evaluate the latest tools to see what’s truly a fit. For her, it’s all about understanding each individual business, their budget and desired results, and then designing custom solutions to achieve their goals.
She enjoys a wide variety of marketing projects, but loves developing marketing and business development programs, and creating and managing marketing strategies.
Betsy and her husband, Aarron, are avid baseball fans. She’s a fan of the NY Mets, and he is a fan of the St. Louis Cardinals, which makes things interesting during the playoffs! When she’s not traveling to games, you can catch her at home or on the lake with her family and her rescue pups, Harper and Fenway.
Our Lead-Off Strategy
Service
Always deliver value.
Like a reliable lead-off hitter, we strive to consistently set our clients up for success.
Our Home Run
Value
Big League ideas without the big price tag.
Deliver major league level value at minor league level overhead.
Our Change-Up
Innovation
Each challenge brings something new to learn.
We keep opponents guessing with innovative solutions.
Our Team Spirit
Care
Be passionate, empathetic, determined and humble.
Championship teams are built on trust and mutual respect.
Our Home Base
Integrity
Be true to your word.
Integrity means everything. We do what we say we'll do, when we say we'll do it.
Our Winning Strategy
Teamwork
Adapt to changes, support each other.
Great bullpens work together, covering every situation.
The Power of a Specialized Bullpen
We bring in the right marketing specialists at the right time.
Just as baseball teams rely on specialized pitchers for different situations, we bring in the right marketing specialists at the right time.
Our bullpen model means:
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Strategic players for every marketing need
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Consistent performance through every inning
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Cost-effective roster management
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Scalable support as your firm grows
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Industry-specialized expertise in every position
Our specialized team members:
Strategy Specialists
Content Creators
Web Designers
Web Developers
Design Professionals
Digital Marketers
Marketing insights straight to your inbox:
Our Values