The playbook

Our Approach

A CLIENT-CENTRIC STRATEGY

Our approach to brand strategy focuses on diving deep into your audience’s daily lives, values, pains, gains, and behaviors to uncover golden opportunities for genuine brand experiences and connection.

01. ANALYZE

02. STRATEGIZE

03. CREATE

04. OPTIMIZE

01.

analyze

The analysis and discovery process creates a powerful foundation. Our team takes the time to fully understand your business – building upon the strengths of your past and present to help develop your success and future growth.

Identifying and Confirming Target Demographics
Gender, age, location, etc.

Persona Research
Clearly define your buyer persona for each target audience

Conduct a Competitive Analysis (SWOT)
Acknowledging our successes and areas for improvement

02.

stratEgize

After taking a deep-dive into the data, we get to work crafting a customized and unique content marketing strategy geared towards innovative growth and success.

Content Categories
Identify the organizational structure of your content

Platform Selection
Identify social media, CMS and email marketing platforms to ensure they align with your overall marketing goals

Content Types
Selecting the right mix of content types (long form, short form, images, reels, stories) to resonate with your audience and increase engagement

Content Guidelines
Guidelines provide clarity on your brand voice and tone, visual brand identity, protocol for audience interaction, banned words or topics, appropriate hashtags and the approval process

03.

create

Our creative team designs dynamically branded and voiced content to catch your customer’s eye, visually tell your brand story, and stand out from the competition.

Optimize Social Media Profiles
An important step in creating a cohesive brand story

Design Graphics and Templates
Creating visual content with captions and hashtags to post across social platforms

Create Content Calendars
High-level calendars for a yearly and quarterly plan; detailed monthly calendars that define the “who/what/where/when” of social content and the posting schedule for review and approval

Trends
Staying on top of trends and trending themes, providing prompts of images or video for your team to capture and send to our team so that we can quickly create branded content to incorporate and post trends on your behalf

04.

optimize

With each check in, milestone, or deadline, we assess the effectiveness of our strategies. The best strategies are often those that adapt to their environments, and we remain ready to adjust accordingly.

Detailed Analytics
Tracking results and staying up-to-date on platform trends

Monitoring
Monitoring engagement across social, CMS and email marketing platforms to identify areas of success and improvement to enhance user experiences

Testing
Analyzing content categories, content types and platforms that are achieving higher performance rates and adjusting plans as needed

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